Our Story
A Legacy of Trust
Since 1987, Sterling Partners has guided generations of families through the complexities of wealth preservation and growth.
Our Heritage
Founded on Principles
Sterling Partners was established in 1987 by William Sterling, who believed that true wealth advisory required more than financial acumen — it required deep understanding, absolute discretion, and genuine partnership.
Three generations later, these principles remain our foundation. We have evolved with the times while preserving what matters: the personal relationships and unwavering commitment to our clients' interests that define our practice.
Today, we continue to serve families across New Zealand and beyond, helping them navigate the opportunities and challenges that come with significant wealth.
Our Values
What Guides Us
Discretion
Your privacy is sacred. We operate with the utmost confidentiality in all matters.
Independence
We are beholden only to our clients. Our advice is free from conflicts of interest.
Stewardship
We think in generations, not quarters. Our perspective is long-term by design.
Excellence
We hold ourselves to the highest standards in everything we do.
Leadership
Our Partners
Victoria Sterling
Managing Partner
Third-generation steward of the firm. Victoria brings 25 years of experience advising New Zealand's most prominent families.
Edward Chambers
Partner, Investments
Former CIO of a sovereign wealth fund. Edward oversees investment strategy and manager selection.
Catherine Wu
Partner, Estate Planning
Specialist in cross-border structures with expertise in Asia-Pacific family wealth.
Connect
We Welcome Your Enquiry
Every client relationship begins with a conversation. We would be honoured to learn about your needs.
Get in Touch